Projects
Just a sample of some of my past work.
Tandem
As the Strategy and Brand lead, I partnered with the organizations President and leadership team to guide and develop a strategy for the next evolution of this gender-equality non-profit.
This included a listening phase to understand what the current work was and what the vision was for where it could go next. From there, we had to develop an organizational structure that could hold the vision and each area of our work, target our core audiences, and shape a narrative that invited everyone in to join us.
quiet
quiet was an arts fund that supported artists to find artistic sovereignty through grants, community, equitable contracts, and spiritual support.
I developed a strategic and operational plan to build a fund that did not ask artists for reports, but rather measured success through relationships and showing up. I built support systems for the artists and encouraged them to care for themselves the same way they cared for their art. And we grew the fund from $1.5 million in year one to $15 million in year three, supporting a community of over 100 artists whose work sat at the intersection of story and social justice.
Wend Collective
Designed an organizational infrastructure that supported autonomous and flexible ways of working while organizing around a shared mission. Wend Collective, founded by James Walton in 2016, was an experimental philanthropic vehicle that stewarded resources to empower those most able to fuel social change.
XQ Institute
In my role as Comms Lead, I produced a one-hour live television special that aired on ABC, NBC, CBS, and Fox. Developed messaging, oversaw casting and production; managed social/ digital and SMS program, public relations/ press, and the development of calls to action and resources. The telecast had 26.3mm viewers and trended #1 in the US on Twitter, #4 globally.
Google Bay Area Impact Challenge
The Google Impact Challenge was a regional program designed to support non-profits around the world. This was the first US-based challenge, hosted in Google's backyard. Thousands of non-profits applied, and the top applicants moved on to rally their networks and gain votes to ultimately win a share of grant money to help make the Bay Area even better.
The challenge generated 200,000 votes to ultimately fund $5mm in awards to 25 non-profits, and participating non-profits saw an average 29% increase in social media supporters.
Launching a product as a civic cause
To create mass adoption of a brand new service for Google's most disruptive product launch since Gmail, we focused on the shared value that internet speeds 100 times faster than broadband could bring to the communities of Kansas City, Kansas and Kansas City, Missouri.
Over a 7 week period, 802 advocates were activated and over 300 community-hosted events were held. Our approach to community-led adoption was mentioned in the NY Times and Fast Co.